CONCEPTUALIZATION – "Getting it" The art of taking an intangible idea and forming it into a realizable concept; making one's vision into a reality.

Although it was owner, Dan Shield's idea to have the Windandsea theme, it was designer Jeff Cahill who helped put the concept together. He called the decor "contemporary tiki" not over-the-top, sleek and mature.

Across the River - Red Bank Reporter